With RedCircle, you get some of the most powerful analytics tools in podcasting. Let's take a look at the data we provide.
The analytics page is split into 3 different tabs: Downloads, Revenue, and Dynamic Insertions. The Downloads and Revenue tabs are available for all users, while the Dynamic Insertions tab is currently available to users who have opted into RAP Programmatic Ads.
DOWNLOADS ANALYTICS TAB
This tab details download statistics for your podcast(s). It showcases 8 widgets that provide a combination of single value metrics, chart-based visuals, and tabular data. The data shown in these widgets can update based on the following filter options.
Podcast Selection: If you have more than one podcast in your account, this dropdown will be used to filter the analytics shown down to a single podcast. Select “All Podcasts” to aggregate data for all your podcasts, or choose a specific podcast to focus on data for just that show.
Date Range Selection: Pick a preset time range (eg “Last 7 Days”, “Year to Date”) or choose a custom date range to limit the data in the widgets to that time frame. We currently default this date range to the Last 30 Days, but you can pick whatever time range you want.
Episode Selection: This selection is available on the Downloads, Listening App, Listening Device, Listening OS, and Geolocation widgets. Once a specific podcast has been selected at the top of the page, you can then select a specific episode for these widgets.
Interval Selection: This selection is available on the Downloads and Episode Performance widgets. Depending on the selected date range length, this dropdown will provide different intervals (eg “Hour”, “Day”, “Week”, “Month”, “Quarter”, “Year”) to group the data in the x axis to this interval. These are the date ranges for each of the intervals:
Hour: 1-7 days
Day: 3-90 days
Week: 8-365 days
Month: 91+ days
Quarter: 365+ days
Year: 365+ days
Over Time vs. Cumulative toggle: This toggle is available on the Downloads widget. It toggles the data points on the chart to be point-in-time downloads, or aggregated numbers over the date range specified. For example, Over Time: a downloads graph shows the last 7 days, where each data point shows the number of downloads for that specific day vs. Cumulative each data point will now show the total number of downloads up to that day. (Each data point sums the downloads for that day and all previous days leading up to it)
Downloads Overview: Depending on your podcast selection ("All Podcasts" or a specific podcast), this overview shows total downloads, average episode downloads, average weekly downloads and exclusive subscribers for your podcast(s).
Downloads: This widget provides a visual area chart showcasing download information for your podcast(s) over time. It can be fine-tuned by your podcast selection (“All Podcasts” or a specific one), your date range selection, and your episode selection (“All Episodes” or a specific episode). You can further customize the graph to a provided interval x axis and optionally toggle for cumulative view.
Episode Performance: This widget provides a visual representation of how many downloads your episodes get over time. It can be viewed over a specified date range, or as a length of time since episode publish.
Select Date Range: Compares downloads for all episodes in your podcast(s) during the specified date range. The table provides this information for all episodes in your podcast(s), while the graph shows the top 5 episodes (by downloads) over time. The graph will update based on your podcast selection, date range selection, and interval selection. The table will update based on your podcast selection, and date range selection.
Since Published: Shows the downloads for all episodes in your podcast(s) for all time (since the start of your RedCircle account). The data is further split to show the number of downloads for each episode during a specific number of days after that episode was published (1, 2, 3, 4, 5, 6, 7, 30, 60, 90 days since a specific episode was published). The graph will show the since published data for either the top 5 episodes or the 5 most recent episodes (changed via toggle). The table will provide the since published data for all episodes in your podcast(s). If you see an asterisk (*) in a table cell, this means that an episode was published before you joined RedCircle. If you see “TBD” in a table cell, this means that the episode has not yet been published for that length of time, and will be updated at a later date.
Listening App: Provides a visual donut graph and table showcasing download information for your podcast(s) over podcast listening applications (Spotify, Apple Podcasts, Google Podcasts, etc). This widget can be fine-tuned by your podcast selection, your date range selection, and your episode selection (“All Episodes” or a specific episode).
Listening Device: Provides a visual donut graph and table showcasing downloads information for your podcast(s) over podcast listening device (Desktop, Mobile, Wearable, etc). This Widget can be fine-tuned by your podcast selection, your date range selection, and your episode selection.
Listening OS: Provides a visual donut graph and table showcasing downloads information for your podcast(s) over podcast listening operating system (Windows, Mac, Android, etc). This Widget can be fine-tuned by your podcast selection, your date range selection (start date and end date), and your episode selection.
Geolocation Performance: Provides a geographical map and table that showcases downloads by location. The map shows the downloads within the current viewed area and aggregates this data into groupings of pink bubbles. The table shows the downloads by city or country (changed via dropdown within widget). This map and table can be fine-tuned by your podcast selection, your date range selection, and your episode selection. Note: not all downloads that come through to RedCircle have identifiable location data. Thus, the number of downloads seen in this widget may be smaller than total downloads in other widgets.
Quick Access to Other Analytics Dashboards: Provides the podcaster with links to other analytics dashboards (eg Apple, Spotify, etc).
REVENUE ANALYTICS TAB
This tab focuses on revenue 💸 generated for your podcast(s). It is split up into 2 widgets that provide a combination of single value metrics, chart-based visuals, and tabular data. The information in the sections can update depending on the following filter options.
Date Toggle (eg Year to Date or All Time)
Over Time vs. Cumulative toggle
Earnings Selection: Select whether you’d like to view revenue data for actual earnings (eg revenue paid out to podcaster), or daily estimated Programmatic Ad earnings since that last payout. Please note that all payouts take place around the first of the month for the previous calendar month (at time of writing this article), and that the daily estimates are only an approximation of what insertions will be included in the next payout.
Revenue Overview: Depending on your podcast selection, this overview shows Total Revenue, RAP Host-Read revenue, RAP Programmatic revenue, Subscriptions revenue, and Donations revenue for your podcast(s).
Revenue: This section provides an area graph and table showcasing revenue data for Programmatic Ads. This widget can be fine-tuned using the aforementioned user selections. *Please note this widget will only appear if you have at least 1 podcast opted into RAP Programmatic Ads.
DYNAMIC INSERTIONS TAB
This tab focuses on insertion information for your podcast(s). It has 1 widget that provides chart-based visual and tabular data. The information in the section can update depending on the following filter options. *Please note this tab will only appear if you have at least 1 podcast opted into RAP Programmatic Ads.
Date Range Selection
Interval Selection (eg "Day," "Week," "Month," etc.)
Over Time vs. Cumulative toggle
Dynamic Insertions: Provides a visual area chart showcasing insertion information for your podcast(s) over time. This widget can be fine-tuned by your podcast selection, and your date range selection. You can further customize the graph to a provided interval x axis (options available depending on the length of your date range selection) and toggle for cumulative view.
The table provides a breakdown of insertions by podcast for each interval (i.e. day, week). This table can be fine-tuned by your podcast selection, and your date range selection.
You can also view the top 5 advertisers and top 5 categories by insertions below the table. This list can be fine-tuned by your podcast selection and your date range selection.
Downloading your Data
All widgets have a download report icon in the bottom left of the widget. This will download a CSV file containing all the data displayed in the widget.
What time frame is used for the overview numbers?
Anything in the overview sections are all-time numbers. They will not change as you filter on a specified date range. These are your all time totals.
What counts as a download?
A "download" in RedCircle represents a user who has either downloaded your podcast episode or streamed at least a portion of it. RedCircle's stats system was designed to follow the IAB podcast measurement standards which is the agreed-upon industry system for measuring podcast listening. The measurement guidelines are complicated, but in general, a "download" means that the user either streamed or downloaded a portion of the content, and the same device on the same network downloading the same content within 24 hours will not be counted twice.
How do we calculate average episode downloads?
We take all the episodes that have been published between 6 months ago and 6 weeks ago and average their downloads.
How do we calculate average weekly downloads?
We consider downloads on your podcast over the past month across all episodes, and average those to a weekly number.
Why am I seeing “Calculating” instead of a number?
This means we need a little bit more time/data from your show in order to provide you with an accurate calculation. If your show has only been on RedCircle for a few weeks/months, we may not have the best calculation quite yet. Once we have enough data from the episodes you publish on RedCircle, we’ll populate an accurate calculation.
Why am I seeing “Insufficient data” instead of a graph?
This means we don’t have enough data for your show yet. This could mean a few things: either your show is too new or the time range you selected is a short window that doesn’t have data.
Why do my downloads look smaller/why do I only see the last 30 days?
We currently default the time range to the last 30 days. You can filter this time range however you’d like (eg All Time) to see more of your data.
Why am I seeing “TBD” for Since Published Episode Performance?
TBD means that not enough time has passed yet for us to get that day-specific number. For example, if you posted an episode 5 days ago, we will know how many downloads you received 1 day after you published the episode, but we won’t know how many downloads you received 7 days after, 30 days after etc. Once 7 days have passed, we’ll know the 7 day post-release number. Once 30 days has passed, we’ll know the 30 day post-release number.
Why am I seeing an asterisk * for Since Published Episode Performance?
An asterisk means that these episodes were originally published outside of RedCircle (eg another hosting platform before you redirected to us). That said, we’re not able to track those day-specific metrics for those episodes because they weren’t on RedCircle at the time they were published.
Why do the download numbers look so small on Geolocation Performance?
We can’t track the location of every download, only some, therefore not all of your downloads will have a location tied to them. That said, of the downloads we do have location data for, we’ll surface those and break them down for you.
Why is the number I see for “RAP Programmatic Revenue” on the Revenue tab different from what I see for “Programmatic Earnings” on my RAP dashboard?
RAP Programmatic Revenue number is based on actual transactions (eg the amount we’ve actually paid you out for Programmatic thus far). Programmatic Earnings number in RAP dashboard is the amount we’ve actually paid you plus a running, real-time estimate of what we think you’ve earned since the last payout (eg it’s currently counting what we think you’ll make as the insertions happen in real-time). Therefore, this number may be larger than what’s shown on the revenue tab because it’s including what you’ve made in the past plus the estimated amount we think you’ll make since the last time we paid you out for programmatic ads.