How Host-Read Ad Campaigns Run on RedCircle

Learn all the nuances about Ad Campaigns on RedCircle!

The campaign runs a little differently depending on whether the advertiser selected all of your episodes or only ones within a specific time frame.

For campaigns spanning all episodes:

For these campaigns, the advertiser is buying certain positions (pre, mid, and/or post-roll) across all your episodes. As a reminder, when you create an episode, we automatically add “Default Ad Audio Block(s)” Insertion Points to your pre-roll, post-roll, and to your mid-roll in the middle of your episode at the 50% timestamp.

It’s very important to do the following in order for the ad to successfully run on your show:

• Make sure that your most recent episodes still have "Default Ad Block" insertion points in them in the correct positions. If you’ve removed these insertion points from your recent episodes, the campaign will not run!
• Move your insertion points to timestamps in your episodes that sound natural for an ad break. Otherwise, it is very likely that the ad cuts you off and plays in the middle of a sentence.
• You can update your insertion points by going into your RedCircle account and clicking Episodes > Click into a recent episode > Click Insertion Points.

When the campaign starts, we dynamically insert your host-read ad audio for this campaign into the “Default Ad Audio Block(s)” insertion points, in the positions indicated by the brand, across your entire catalog. This ad automatically stops playing once it has hit a download threshold.

For campaigns running on selected episodes:

The advertiser is buying on a specific position (pre, mid, OR post-roll) on specific future episodes. You need to publish new episodes following the release schedule for this campaign in order to avoid a missed spot. Please note: calendar weeks are Monday-Sunday Eastern time (EST).

You have the opportunity to configure your insertion points when you upload a new episode. As a reminder, we automatically add “Default Ad Audio Block(s)” Insertion Points to your pre-roll, post-roll, and to your mid-roll in the middle of your episode at the 50% timestamp.

Whatever position the brand is buying on your podcast, make sure the "Default Ad Audio Block(s)" Insertion Point in that position is at a timestamp that sounds natural for an ad break and doesn’t cut you off in the middle of a sentence!

We dynamically insert your host-read ad for the campaign once an episode the advertiser bought goes live. The ad is assigned to the insertion point position specified by the advertiser. So, if the advertiser bought a mid-roll spot, then the ad is assigned to the mid-roll spot insertion point. The ad plays on your episode for 90 days.

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Congrats on completing your first (or 10th, or 50th, or even 100th) Host-Read campaign on RedCircle! Eager for more? Learn what brands look for when renewing campaigns!