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Dynamic Insertion Cookbook

How to best utilize Dynamic Insertion Technology for a totally unique feel.

Custom Audio Blocks are available for members on the Growth Plan or higher. Dynamic Insertion is commonly used for ads, but there are tons of interesting ways to utilize and get the most out of this technology!

Maybe you want to place a temporary holiday greeting at the beginning of every episode, or maybe you have some awesome news you want to share with your entire audience, or maybe you just don’t want to have to add in your opening tune into every episode when editing. Here’s where our Dynamic Insertion tool can work for you!

Custom Audio Blocks are available for members on the Growth Plan or higher.


Intro or Outro Clip
Promotion Opportunities
Temporary News and/or Information
A/B Testing Ads
Fallback Clip for Cross-Promotions


Intro or Outro Clip

Have you ever found yourself reading the same introduction or credits over and over again with the same background music each week? Instead, you can create a custom Audio Block and upload an audio clip of your intro/outro. You can then assign that Audio Block to specific Insertion Points in your episodes. See this Help article for more information on creating new Insertion Points.

Once your Insertion Points are set up you can easily swap out custom Audio Blocks to update intros/outros across every episode in your podcast all at once!


Promotion Opportunities

Do you have a new book coming out? Or are you possibly bringing your show on tour for a live audience? Use an Audio Block to promote events and materials related to your podcast. 

Similar to creating an intro/outro, simply create a custom Audio Block and assign it to any Insertion Point in your episodes. Be sure to remove the Audio Block once the promotion is over though! You don’t want your audience to buy tickets for a live show that already passed!


Temporary News and/or Information

Life gets in the way sometimes (either for good or bad) and you may have to take a hiatus from your show. Set up a custom Audio Block to let your audience know that you may not be updating for a while. Set it to all episodes in your catalog so your listeners, old and new, are kept up to date.


A/B Testing Ads

Anyone who’s worked with advertisers may be quite familiar with the term “A/B testing.” A/B Testing is essentially pitting two things (ads, website designs, recipes, dogs, etc.) against each other and comparing their popularity.

Let’s say you’re running an advertisement for a razor company on your show. The advertiser wants you to try out two different versions of the ad copy, each with its own unique promo code, to see which version of the ad performs better. 

You can add both audio files (Ad version 1 and Ad version 2) to the same Audio Block. Set the Play Style section to “Random” and the Play Up To: section to “1”:

Setting the Audio Block up like this allows for each version of the Ad to be heard by different people. The two ads are randomly selected for each individual listener.


Fallback Clip for Cross-Promotions

Many podcasters like to give their audience a heads up that an ad break is coming up. (“Let’s head over to the money zone!”) And you may want to let your listeners know that a Cross-Promotion block for another podcast is coming up. But what happens if the Cross-Promotion completes before you’re able to remove the Insertion Point/Audio Block? It’d be strange for listeners to hear there’s a break coming and then it jumps right back into the show!

You can add an interlude, like music or a quick personal message, as a “fallback clip” to be played if there is no Cross-Promotion to be heard. Simply add the file to the Audio Block and change the Play Up To: section as “1”:

 


By setting 'Play Up To' to 1, only one of the two audio clips plays during the ad break. If a cross-promotion is running, the listener only gets the cross-promotional ad. But if there are no cross-promos active, then the interlude.mp3 (perhaps a 15-second musical break) plays instead.

Setting the Play Up To: section as “1” means that only one of the two audio clips present plays. If a Cross-Promotion is active, then the listener only hears the Cross-Promotion. But if the Cross-Promotion completed and there is no promo to be heard, then the ‘interlude.mp3’ plays instead.


Do you use our Dynamic Insertion Technology in a totally unique way? Share with us and we’ll add it to the Help article!