With RedCircle, you can put some of your content behind a 'paywall'. Listeners can gain access to content you designate as exclusive to paying subscribers by paying a few dollars a month. With RedCircle's payments infrastructure, we'll land your revenue right into your bank account!
NOTE: Before you can enable exclusive content, you must first connect your bank account to RedCircle. See the 'Connecting Your Bank Account' section of this article.
Configuring Exclusive Content
To get started with exclusive content, visit your podcast's page in the RedCircle web app. Below the episode list is a grey box that takes you to the payment settings page.
On the payment settings page, click the red button to enable exclusive content. Enter a monthly charge that your users must pay to gain access to the content, and enter a short description that tells listeners what the exclusive content will be.
Once you set up your paywall, you can designate particular episodes of your podcast as only accessible to paying subscribers. When creating a new episode or editing an existing one, there will be a new 'Exclusive Access' section as pictured below.
Users who subscribe to your exclusive content feed will receive any episodes that have 'Publish to Exclusive Feed' checked. Users who subscribe to your normal public feed will get any episodes that have 'Publish to Public Feed' checked. See the 'Exclusive Content Cookbook' below for ideas about how to set up your content between your public and private feeds.
Subscribing to Exclusive Content
Once you've enabled exclusive content, RedCircle will automatically add a link to your show and episode descriptions to help your listeners find the page where they can subscribe. When they land on that page, listeners will be asked to enter a payment amount, enter their credit card (or use Apple / Google pay) and confirm their purchase. Once they've purchased the subscription, RedCircle will provide a quick 1-click button to get them subscribed to the content in most major podcast apps.
Listeners can pay more than the amount you configured for access to exclusive content if they would like. If the user enters an amount that is less than the exclusive content minimum, they'll set up a monthly tip, but it won't give them access to the special episodes.
We founded RedCircle to help podcasters to be able to freely create, easily grow, and seamlessly monetize their work. While RedCircle does take a fee for providing the exclusive content feature, we want to make sure we give the most money possible to the person who deserves it most: you, the creator.
In order to process the credit card transaction, Stripe takes its standard 2.9% + $0.30 fee on each charge. In addition, RedCircle collects a 12% share of the transaction in return for providing these exclusive content tools. When you cash out your balance to your bank account, Stripe takes an additional $0.25 for the transfer.
You have 2 subscribers at your normal $3 price, and 1 subscriber who paid a higher $5 price to provide you some extra support. When you transfer them to your bank:
Subscriber 1: $3 - (2.9% of $3) - ($0.30) - (4.5% of 3) = $2.47
Subscriber 2: $3 - (2.9% of $3) - ($0.30) - (4.5% of 3) = $2.47
Subscriber 3: $5 - (2.9% of $5) - ($0.30) - (4.5% of 5) = $3.95
Total after Stripe fees and RedCircle share: $8.89
Total after $0.25 Stripe cash out fee: $8.64
Exclusive Content Cookbook
There are several different ways you can set up your exclusive content depending on your goals / preferences. Here's a few ways to set up this feature.
Exclusive Content Only
In this configuration, your show is designed to be totally behind a 'paywall'. All of your episodes are released to paying subscribers only. The best way to set this up, would be to create a normal RedCircle podcast, with a short trailer / explainer episode that is published to the public feed (by checking the 'Publish to Public Feed' checkbox when creating the episode). After that, all of the future episodes should be configured to only go to the exclusive feed.
Paywalled Podcast Companion
In this configuration, you create a bunch of bonus content that goes alongside your content. Listeners will subscribe to both your public feed and your exclusive feed (after paying) and different content goes to each of the feeds. For instance, if your show is an interview show, you'd publish all of your normal content to your public show (by checking the 'Publish to Public Feed' checkbox when creating the episodes). But you'd publish bonus content (e.g. extended interviews) to your private feed only.
Another way to use the exclusive content feature is to require listeners to pay a few dollars to access your show's back catalog. When you create new episodes, you'd check both the public and private feed checkboxes. Each week, you'd edit your episodes from a few weeks back, and uncheck the checkbox for the public feed. That way, only paying users would be able to go back and listen to old episodes.
There's lots of ways to use this new feature, so we're excited to see what everyone comes up with!