How Dynamic Insertion Works
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      Audio Blocks Overview

      Insert audio clips into your show with Audio Blocks

      Audio Blocks are the clips of audio that are dynamically inserted into your episodes through the use of Insertion Points. Depending on your plan, you can place default and custom Audio Blocks, both with Custom Audio clips, all throughout your podcast.

      This article dives deeper into where to find Audio Blocks, how they work, and how to best use them to your advantage.

      What are Audio Blocks?

      Put simply, Audio Blocks house clips of audio that are played at the exact timestamp an Insertion Point is placed. 

      You may notice on the Dynamic Insertion page a few already-existing Audio Blocks. We automatically create the Default Pre & Post Roll Ad Block, the Default Mid Roll Ad Block, and the Default Cross Promotions Block when you opt in to RAP and the Cross-Promotions feature respectively:

      The Default Pre & Post Roll Ad Block defaults to playing up to 2 RAP ads (Programmatic and Host-Read) back-to-back depending on available inventory. And the Default Mid Roll Ad Block defaults to playing up to 3 RAP ads (Programmatic and Host-Read) back-to-back depending on available inventory. 

      The Default Cross Promotions Block defaults to playing up to 2 Cross-Promotional ads back-to-back depending on active campaigns. For example, if you only have one Cross-Promotion going on, then that promotional ad only runs once.

      All of these default Audio Blocks can be edited. You can add Custom Audio clips, Fallback Audio, remove any clips, change the play order, increase or decrease the number of clips played, and really customize it!

      Members on the Growth Plan or higher have the ability to create Custom Audio clips and Custom Audio Blocks for things like intros/outros, special announcements, off-platform ad campaigns, and more. More on that later!

      How do Audio Blocks work with Insertion Points?

      The two are intimately tied – you can’t have one without the other! In order for an ad (or custom audio file) to play on your show, you need to assign an Audio Block to an existing Insertion Point.

      See our Help article for more information on these two important elements of Dynamic Insertion.

      How do I create Custom Audio Clips & Custom Audio Blocks?

      The ability to create custom Audio Files and Audio Blocks is reserved for members of the Growth Plan or higher. With this feature, you can create your own campaigns with ease!

      See our Help article for information on how to create your very own custom audio!

      Can I assign an Audio Block to multiple Insertion Points?

      Need to quickly assign an audio block to multiple Insertion Points? No problem! We have a tool that makes it as easy as 1-2-3!

      See this Help article for step-by-step instructions on how to use this feature!

      Further Resources

      Now that you have a better understanding of Audio Blocks, you may want to read over these articles to complete your arsenal of Dynamic Insertion knowledge: