What it is, how it works, and tips to maximize your earnings' potential
The RedCircle Ad Platform (RAP) uses our Dynamic Insertion technology for all ads that run through the platform. We place Insertion Points, which you can think of as placeholders, in your episode where you’d want dynamic audio to play. These Insertion Points have Audio Blocks assigned to them, which you can think of as a configuration of the specific type of dynamic audio. In other words, an Insertion Point tells us where to insert dynamic audio, and an Audio Block tells us what dynamic audio to insert.
The Default Ad Block
When you opt-in to RAP, we automatically create a Default Ad Block Audio Block. This Audio Block has placeholders for up to 2 RAP Ads. The Default Ad Block is assigned to the pre-roll and post-roll Insertion Points across your entire back catalog. You can add this Audio Block to any mid-roll Insertion Points in your back catalog if you wish.
For new episodes, the Default Ad Block is assigned to pre-roll, post-roll, and mid-roll Insertion Points. We create a mid-roll Insertion Point at the 50% timestamp in each new episode. You can think of these Default Ad Block Insertion Points as placeholders for where you might like an ad to play. You can move around these Insertion Points on the Insertion Points Edit screen and place them in the perfect spot for your show!
When you upload a new episode, by default, there will be between 3 and 6 placeholders for ads:
- 1 pre-roll Insertion Point assigned the Default Ad Block. This Block plays up to 2 RAP Ads back-to-back.
- 1 mid-roll Insertion Point assigned the Default Ad Block. This Block also plays up to 2 RAP Ads back-to-back.
- 1 post-roll Insertion Point assigned the Default Ad Block. This Block also plays up to 2 RAP Ads back-to-back.
It’s important to move your mid-roll Insertion Point to a timestamp that sounds natural for an ad break. Otherwise, the ad(s) may cut you off mid-sentence! See this Help article for more information on editing Insertion Points.
How Dynamic Insertion Works with RAP
You’re probably wondering exactly how a listener receives a dynamic ad. Well, when someone downloads and tunes in to your show, our system checks to see if and where you have Insertion Points placed. Once located, the system checks what type of dynamic audio is assigned to that Insertion Point. For example, if you have a custom Audio Block for an intro assigned to your very first pre-roll Insertion Point, then we dynamically insert that assigned Audio Block for the listener.
When it’s the Default Ad Block assigned, we dynamically insert the RAP ad based on the following prioritizations:
- Type of Ad:
- Host-Read Ads*
- Programmatic Ads
*Brands that purchased specific episodes are prioritized first. Brands that purchased across your entire catalog are prioritized after.
- Placement of Ad:
- Mid-Roll (or the most expensive position)
- Pre-Roll (or the next most expensive position)
- Post-Roll (or the least expensive position)
So what does all this mean? Well, if you’re opted-in to both Host-Read and Programmatic Ads, then we always prioritize Host-Read Ads if you’re part of a live campaign. Otherwise, we still help you monetize your available inventory by inserting Programmatic Ads.
However, if you’re only opted-in to Host-Read Ads, then we only insert Host-Read Ads during the time you’re part of a live campaign. Your inventory remains unfilled when not part of a live campaign.
RAP Examples and Other Scenarios
Here are some example scenarios that you may encounter when utilizing RAP.
Example 1: You’re currently part of one Host-Read Ad campaign, “Campaign A”. This particular brand purchased Mid-Roll spots across your entire catalog.
- Scenario: In your most recent episode, you chose to remove your Mid-Roll Default Ad Block Insertion Point.
- Result: A listener won’t hear the “Campaign A” ad in your most recent episode. Even if you have the Default Ad Block assigned to both Pre-Roll and Post-Roll Insertion Points, the ad won’t play as the campaign is only assigned to Mid-Roll spots.
So, be sure to carefully read through the campaigns and make sure your Insertion Points are properly set up to avoid scenarios like above!
Example 2: You’re currently part of one Host-Read Campaign, “Campaign B”. This particular brand purchased Pre-Roll, Mid-Roll, and Post-Roll spots across your entire catalog.
- Scenario 1: For “Episode X”, you chose to keep all 3 Insertion Points active.
- Result 1: The listener tuning in to “Episode X” hears the “Campaign B” ad in the Mid-Roll (or most expensive) spot.
- Scenario 2: For “Episode Y”, you chose to remove the Mid-Roll Insertion Point, but kept the Pre-Roll and Post-Roll spots.
- Result 2: The listener tuning in to “Episode Y” hears the “Campaign B” ad in the Pre-Roll (or next most expensive) spot. Since “Campaign B” runs across all Insertion Point spots in your catalog, we insert the ad in to the next available Insertion Point that both fits the campaign’s criteria and gets you the maximum amount of money.
Example 3: You’re currently part of one Host-Read Campaign, “Campaign C”. This particular brand purchased Pre-Roll and Post-Roll spots across your entire catalog.
- Scenario: For “Episode X”, you chose to remove the Pre-Roll Insertion Point, but kept a Mid-Roll and Post-Roll Spot.
- Result: The listener tuning in to “Episode X” hears the “Campaign C” ad in the Post-Roll spot. Remember, we insert ads according to both the campaign’s criteria and backend priority.
Example 4: You’re currently part of all the above campaigns (“Campaign A”, “Campaign B” and “Campaign C”) and they’re live at the exact same time.
- Scenario 1: For “Episode X”, you chose to keep all 3 Insertion Points active.
- Result 1: The listener tuning in to “Episode X” hears the “Campaign A” and “Campaign B” ads in the Mid-Roll (or the most expensive) spot. These two ads play back-to-back in that one Default Ad Audio Block. The listener hears the “Campaign C” ad in the Pre-Roll (or next most expensive) spot. The listener hears all three ads in total.
- Scenario 2: For “Episode Y”, you chose to remove the Mid-Roll Insertion Point, but keep the Pre-Roll and Post-Roll spots.
- Result 2: The listener tuning in to “Episode Y” hears the “Campaign B” and “Campaign C” ads in the Pre-Roll spot as it’s the next most expensive spot that fits the campaigns’ criterias. The “Campaign A” ad does not play at all as that particular brand purchased only Mid-Roll positions.
If you’re opted in to Programmatic Ads, then the listener may potentially hear Programmatic Ads in any Insertion Points assigned the Default Ad Block. This typically only happens if no Host-Read ad is available.
Programmatic Ads are unique per download. Each listener could be served a different ad from any of the categories running on your show. For example, a listener from Seattle, WA who downloads an episode at 10 a.m. might hear a Programmatic Ad from Amazon. Meanwhile, a listener from Nashville, TN who downloads that same episode at 6 p.m. might hear a Programmatic Ad from NBC.
Tips to Maximize Your Earnings' Potential
1) Make sure you’re opted in to both Programmatic and Host-Read Ads
Programmatic Ads are a great way to earn additional revenue from your available inventory. As a reminder, we always insert Host-Read Ads first if you have them, so Programmatic Ads never take the place of Host-Read Ads. They’re simply supplemental and help provide you with a consistent revenue stream.
2) Make sure you have a Mid-Roll Insertion Point assigned the Default Ad Block
Mid-Roll is by and large the most valuable position out of all of them. Brands purchasing both Host-Read and Programmatic Ads typically prefer this position. That’s why we highly recommend keeping a Mid-Roll Insertion Point in each of your episodes. Be sure to assign the Default Ad Block to each Mid-Roll Insertion Point, too! And don’t forget to move the Insertion Point to the most natural-sounding spot in your episode.
3) Add an additional Default Ad Block to increase your available inventory
You can always add additional Insertion Points to your episodes and assign the Default Ad Block to them if you want to increase your available inventory.
For example, say your episodes are over an hour long. You can add a second Mid-Roll Insertion Point and assign the Default Ad Block to that new spot. This would create two separate ad breaks and increase your available Mid-Roll inventory from 2 to 4.
Of course, you can always delete Insertion Points if you don’t want ads running in certain episodes. Though we don’t recommend deleting them as it limits your ability to monetize your show! Having Insertion Points in your Pre, Mid, and Post-Roll spots greatly increases your available ad inventory and makes you more attractive to brands.