The first step in getting going with Dynamic Insertion is creating / configuring Audio Blocks. You can think of Audio Blocks as a collection of audio clips and rules for how they should be played.

To take a look at your Audio Blocks, select Dynamic Insertion from the main sidebar, and then click on the grey box for Audio Blocks.

On the Audio Blocks page, you'll find a list of your existing blocks. Note: When you opt into certain products that utilize Dynamic Insertion, RedCircle will automatically create the following default Audio Blocks on your account:

  • "Default Cross Promotion Block" when you opt into the Cross Promotions Marketplace. This audio block has placeholders for up to two Cross Promotions that may play back-to-back.

  • "Default Ad Block" when you opt into the RedCircle Ad Platform (RAP). This audio block has placeholders for up to two RAP Ads that may play back-to-back, which you can learn about in more detail here.

Creating a New Audio Block

If you're in an Account Plan (or are a Team Seat role) that has permissions to create new audio blocks, click New Audio Block in the top right corner. Then, give your new audio block a name.

After that, you can add clips to your Audio Block. Currently, there are two types of clips you can add:

  • Cross Promotion - The 'Cross Promotion' clip will be filled with a cross promotional ad if you're participating in any cross-promotional deals right now.  If you're not in a cross promotion, this clip will be skipped during playback.

  • Audio File - An audio file is an mp3 file that you upload.

For instance, suppose you create the following Audio Block:

When the block is played, first a cross promotional ad will be heard, followed by the audio file you uploaded called 'clip.mp3'.  If you're not participating in a cross-promotion, only 'clip.mp3' will be played.

Setting the 'Play Style' and 'Play Up To' Options

When creating or editing an Audio Block, you have some options you can change to control playback of the audio.

The 'Play Up To' option controls how many total clips will be played.  With this setting you can make sure that you never play more clips than you want in a single ad break. If an audio clip has no content (e.g. you include a 'Cross Promotion' item but there's no active cross promotion), that item does not count against your 'Play Up To' total.

The 'Play Style' controls the order in which the clips are played.  There are currently 2 options:

  • In Order - In this play style, the clips are played through sequentially until the 'Play Up To' limit is reached.  

  • Random - In this style, the audio block items will play in random order until the total number of items hits the number in 'Play Up To.'



Let's say you configure the Audio Block below.

  • If you're participating in no cross promotions, the first two items will be skipped and only the clip.mp3 file will be played.  

  • If you're participating in one cross promotion, the first cross promotional ad will be played, then the second cross promotion item will be skipped, followed by the clip.mp3 file.

  • If you're participating in two or more cross promotions, both cross promotion items will play ads, and then playback will not continue to clip.mp3 since the Play Up To limit has been reached. 

Here's another example using the 'Random' play style:

In this scenario, since your Audio Block is configured for 'Random' style with a 'Play Up To' setting of 1, only one clip will be inserted into each episode using this audio block.  Either the cross promotion, clip.mp3, or clip2.mp3 will be chosen to fill the single slot at random.

Now What?

Now that you've built an Audio Block, you need to have some 'Insertion Points' to which you can assign the block.  Insertion Points control the exact point within your content where the audio is to be inserted.  Read more here!


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