The RedCircle Ad Platform (RAP) is our technology-driven online marketplace that offers a full suite of advertising opportunities including “Host-Read” and “Programmatic” ads. RAP is a podcaster’s one-stop shop to monetize their show with advertising, all from right inside their RedCircle account, and allows brands and agencies the power to easily purchase ad inventory and run campaigns across an array of podcasts.


How does RAP work?

RAP streamlines the manual process of coordinating advertising deals, and uses our dynamic insertion technology to optimize and operationalize all different types of ads. See the chart below to compare and contrast how Host-Read and Programmatic Ads work in RAP.

Host-Read Ads

Programmatic Ads

Type of audio

Ad is recorded in the host’s voice

Ad is pre-recorded by the brand (typically high-quality by a voice actor)

Opt-in

Yes, you need to opt into Host-Read before you’ll receive Host-Read campaign invites

Yes, you need to opt into Programmatic before we run these kinds of ads on your show

Ad approval

Yes, you’ll see all Host-Read ad campaign invites in your dashboard and will need to explicitly accept the campaign and upload the ad audio before it will run on your show.

No, you will not need to approve ads before they play. You will however be able to fully control where ads play, and any ad categories you’d like to exclude from running on your show.

Control

Full control over which episodes and where in your episodes you want to monetize

Full control over which episodes and where in your episodes you want to monetize

Deadlines

Yes, Host-Read campaigns have deadlines to respond and upload ad audio

No

How do the ads run?

Via our dynamic insertion technology. This means we will insert any type of ad through the use of “Default Ad Block” audio blocks and their assigned insertion points.

Via our dynamic insertion technology. This means we will insert any type of ad through the use of “Default Ad Block” audio blocks and their assigned insertion points.

Where do the ads run?

Depending on how the brand is buying, ads could be inserted into your pre-roll, mid-roll, or post-roll, but always in the “Default Ad Block” insertion points that you set up. See examples here.

Depending on how the brand is buying, ads could be inserted into your pre-roll, mid-roll, or post-roll, but always in the “Default Ad Block” insertion points that you set up. See examples here.

When do the ads run?

Each Host-Read Ad campaign will have a specific timeline. Once you accept the campaign and upload your ad audio, the ad will run according to the campaign’s timeline.

Once you opt into Programmatic Ads, these ads will run all the time. These ads will be unique per download as each listener could be served different Programmatic Ads from any of the categories running on your show.

Free product samples?

Sometimes - depending on the specific campaign, some Host-Read campaigns offer free product sample

No

CPM Rates

You set your CPM rates

You don’t set your CPM rates, but the Programmatic bidding process (which happens within milliseconds of a listener downloading an episode) will always optimize for inserting the ad with the highest CPM

RedCircle Commission

70/30 revenue share split - you keep 70%, we keep 30%

50/50 revenue share split - you keep 50%, we keep 50%

Payment

Payment is incremental and depends on how the brand is paying for their Host-Read campaign (which is typically weekly or monthly throughout the campaign)

Payment is monthly for the previous month’s Programmatic Ad totals (e.g. you’ll get paid in March for the Programmatic Ads that ran in February)


How to get started

At this time, in order to participate in RAP your show must average at least 500 weekly downloads and you must have a bank account that can be connected to our payment provider, Stripe (see International Coverage for details).

See our step-by-step guide to Setting Up Advertising in the RedCircle Ad Platform (RAP) then go to the ‘Ad Platform’ tab in the RedCircle web app to get started.

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