What it is, how it works, and how to get started
The RedCircle Ad Platform (RAP) is our technology-driven online marketplace that offers a full suite of advertising opportunities including “Host-Read” and “Programmatic” ads. RAP is a podcaster’s one-stop-shop to monetize their show with advertising, all from right inside their RedCircle account, and allows brands and agencies the power to easily purchase ad inventory and run campaigns across an array of podcasts.
How does RAP work?
RAP streamlines the manual process of coordinating advertising deals, and uses our dynamic insertion technology to optimize and operationalize all different types of ads. See the chart below to compare and contrast how Host-Read and Programmatic Ads work in RAP.
|Host-Read Ads||Programmatic Ads|
|Type of audio||Ad is recorded in the host’s voice.||Ad is pre-recorded by the brand (typically high-quality by a voice actor).|
|Opt-in||Yes, you need to opt into Host-Read before you receive Host-Read campaign invites.||Yes, you need to opt into Programmatic before we run these kinds of ads on your show.|
|Ad approval||Yes, all Host-Read Ad campaign invites are located on your dashboard. You need to explicitly accept the campaign and upload the ad audio before it runs on your show.||
No, you do not need to approve ads before they play. You can, however, fully control where ads play. And you can exclude specific ad categories.
|Control||Full control over which episodes and where in your episodes you want to monetize.||Full control over which episodes and where in your episodes you want to monetize.|
|Deadlines||Yes, Host-Read campaigns have deadlines to respond and upload ad audio.||No|
|How do the ads run?||Via our dynamic insertion technology. This means we insert any type of ad through the use of the “Default Ad Block” audio blocks and their assigned insertion points.||Via our dynamic insertion technology. This means we insert any type of ad through the use of the “Default Ad Block” audio blocks and their assigned insertion points.|
|Where do the ads run?||Depending on how the brand is buying, ads could be inserted into your pre-roll, mid-roll, or post-roll spots. But they're always in the “Default Ad Block” insertion points that you set up. See examples here [add link].||Depending on how the brand is buying, ads could be inserted into your pre-roll, mid-roll, or post-roll spots. But they're always in the “Default Ad Block” insertion points that you set up. See examples here [add link].|
|When do the ads run?||
Each Host-Read Ad campaign has a specific timeline. Once you accept the campaign and upload your ad audio, the ad runs according to the campaign’s timeline.
|Once you opt into Programmatic Ads, these ads run all the time. These ads are unique per download as each listener could be served different Programmatic Ads from any of the categories running on your show.|
|Free product samples?||Sometimes! It depends on the specific campaign as some Host-Read campaigns offer free product samples.||No|
|CPM Rates||You set your own CPM rates.||You don’t set your CPM rates, but the Programmatic bidding process (which happens within milliseconds of a listener downloading an episode) always optimizes for inserting the ad with the highest CPM.|
|RedCircle Commission||70/30 revenue share split – you keep 70%, we keep 30%.||50/50 revenue share split – you keep 50%, we keep 50%.|
|Payment||Payment is incremental and depends on how the brand is paying for their Host-Read campaign (which is typically weekly or monthly throughout the campaign).||Payment is monthly for the previous month’s Programmatic Ad totals (e.g. you get paid in March for the Programmatic Ads that ran in February).|
How to get started
At this time, in order to participate in RAP, your show must average at least 500 weekly downloads. You must also have a bank account that can be connected to our payment provider, Stripe (see International Coverage for details).
See our step-by-step guide to Setting Up Advertising in the RedCircle Ad Platform (RAP) then go to the Ad Platform tab in the RedCircle web app to get started.